Sierra Sotheby's International Realty...The Essence of Extraordinary

Luxury real estate gets a boost in Lake Tahoe with announcement of new Sotheby’s International Realty affiliate.

Sotheby’s International Realty® has announced a new name and new ownership for its Zephyr Cove office in Lake Tahoe. The company, formerly known as Distinctive Homes Sotheby’s International Realty, is now doing business as Sierra Sotheby’s International Realty.

Jean Merkelbach will remain with the company in an ownership and sales capacity but a new managing broker will be named in the Zephyr Cove office.  The firm has been purchased by a Denver-based Sotheby’s International Realty (SIR) affiliate company which owns 7 SIR offices in the Denver metro area and Vail Valley, as well as 4 SIR offices in Park City, Deer Valley and Salt Lake City, Utah. The firm has a combined total of 370 sales associates and support employees. In 2011, the company closed 2,514 transactions—valued at $1,490,749,996.

“Lake Tahoe is the focal point of new development opportunities and a primary destination for people throughout the Bay Area and the West who want a mountain escape in a beautiful setting,” said Merkelbach. “I’m proud of the success we have enjoyed over the last 14 years in the Lake Tahoe market, and we’re all looking forward to the exciting times ahead. Enlarging the Sotheby’s International Realty presence around the lake and in the general market will provide clients with exceptional service and results that they can’t find anywhere else.”

Industry veterans Scott Webber and Thomas Wright, the company’s new owners, will oversee Sierra SIR’s growth. The company has already established new offices on Lake Tahoe’s North Shore in Squaw Valley & also on the West Shore.

“We have deep roots in Lake Tahoe going back over 40 years and are excited to build a dominant presence and capitalize on the unique synergies of the strong SIR network of agents and clients in the Bay Area and Southern California,” said Scott Webber.

The Sotheby’s International Realty® network currently has nearly 12,000 sales associates located in approximately 590 offices in 44 countries and territories worldwide.

Sotheby’s International Realty Brand Wins ‘Best in Category’ for Fifth Consecutive Year in Franchise Business Review’s Franchisee Satisfaction Awards

PARSIPPANY, N.J. (March 5, 2012) – Sotheby’s International Realty Affiliates LLC today announced it won Franchise Business Review’s Best in Category for Real Estate Franchisee Satisfaction award for the fifth year in a row.

The Best in Category award measures franchisee satisfaction with their franchisors and is part of the 7th annual Franchisee Satisfaction Awards presented by Franchise Business Review. In addition to its real estate ranking, the brand also came in second overall among the Top 50 Large Franchise Systems, which is a ranking of all franchise systems with more than 200 units across all categories.

“We are very proud to earn this honor for the fifth year in a row,” said Michael R. Good, chief executive officer, Sotheby’s International Realty Affiliates LLC. “We are dedicated to providing the best service we can to our valued network members, whom we hand select to affiliate with our brand. This recognition is a testament to the value we provide them in making their businesses more prosperous and successful.”

Franchise Business Review surveyed more than 22,000 franchisees from more than 300 leading systems for the 7th annual Franchisee Satisfaction Awards. Franchises were evaluated in five areas: training and support, franchise system, franchisor/franchisee relations, financial opportunity and overall satisfaction. Additionally, demographic and lifestyle questions gave a 360-degree view of the franchise ownership experience. Franchise Business Review is a national franchise market research firm that performs independent surveys of franchisee satisfaction and franchise buyer experiences. For a complete list of this year’s award winners, go to www.FBR50.com.

“What impresses me most about the Sotheby’s International Realty brand is that they really ‘get’ the value of their franchisee satisfaction data,” said Franchise Business Review president Michelle Rowan. “Despite being at the top of our awards list every year, they take the time to thoroughly digest their data and use it to improve their franchisee satisfaction year after year.”

The Sotheby’s International Realty® network currently has nearly 12,000 sales associates located in approximately 590 offices in 44 countries and territories worldwide.

About Sotheby’s International Realty Affiliates LLC

Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation, a global provider of real estate and relocation services, entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system by Realogy’s subsidiary, Sotheby’s International Realty Affiliates LLC. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744.   

For more information, visit www.sothebysrealty.com.

Visit Jerry & Gayle Boren's Website

Visit our website @  http://www.sothebyslaketahoerealestate.com  and search the Northern Nevada's MLS.

Sierra Sotheby's International Realty's Lake Tahoe office welcomes new Realtors

SOUTH LAKE TAHOE, Calif. — Sierra Sotheby's Inter national Realty's office is pleased to announce the ad dition of Jerry and Gayle Boren to its team of brokers. The husband-and-wife team has extensive experience representing luxury properties throughout the region.

“I have known Jerry and Gayle for many years and it gives me great pleasure to announce them as our newest agents to Sierra Sotheby's,” said Jean Merkelbach, head of the local office and a professional residential real estate broker who has been involved in high-end home sales in Lake Tahoe since 1985. “The Borens bring with them a wealth of knowl edge and experience in the Lake Tahoe real estate market and now combined with the strong brand that makes Sotheby's the leaders in luxury real estate worldwide, I anticipate that they will be an unstoppable real estate duo in our area.”

Jerry Boren has successfully sold luxury real estate for more than four decades. His connections, unrivaled listing of home sales, and vast knowledge of the business have proven to be truly in valuable. As one of the most consummate businessmen to represent luxury properties today, Jerry embarked on his career at a time when Lake Tahoe was being discovered around the globe. His knack for mastering the needs of buyers and sellers alike launched him into the forefront of his profession in the 1970s when he established (along with his father) Boren & Associates.

With his keen sense of market trends, Jerry's in stincts took him directly into the pre-boom of the luxury real estate market at Lake Tahoe.

He continues to put the benefits of his experience directly to work for his clients and consistently tops his own sales results.

As one of the top Realtors in the region, Gayle Boren offers a well-rounded arsenal of talent with an approach to selling real estate that is truly trend setting. Her superior strengths in marketing and sales negotiations allow her to bring buyers and sellers together- proving that competency professionalism and an ethical approach to business do indeed pay off. Jerry and Gayle have the distinction of selling the highest priced home in the Carson Valley in 2010 and they continue to hold the honor of representing some of the finest trophy properties in the area. Gayle has earned the prestigious title of Certified Luxury Home Marketing Specialist. Awarded by the Institute of Luxury Home Marketing, this distinction comes only after confirming the sales and performance standards of the candidate are top notch. In addition, Gayle is certified through the National Association of Realtors as an International Luxury Resort Specialist.

“When you make a genuine personal connection, you make a client, and friend, for life”.

Testimonial for Jerry & Gayle Boren

When I decided to look at Lake Tahoe property, I had the good fortune to be referred to Jerry & Gayle Boren. From day one, my trust and friendship with them personally and professionally has grown. After helping me purchase a Pine wild condominium, they went over and above the call of duty. They found me a great contractor to renovate my unit and Gayle personally managed the interior design of my home and all the while balancing any of my long distance worries and concerns.

My welcome dinner to Lake Tahoe was the best. Truly first impressions are right… Jerry and Gayle Boren are the best.

Kentucky Joe
Louisville

Lake Tahoe & Northern Nevada Property Search Available "click here"

Jerry & Gayle Boren have added Property Search to their website for Lake Tahoe & Northern Nevada Properties for Sale.   Please feel free to use our Property Search when looking for that Lake Tahoe Dream  Home, Minden/Gardnerville Ranch, Genoa Golf Club Estate, Carson City Cottage, Reno Town Home and or Investment Vacation Rental property to add to your portfolio. 
We hope you like our most recent addition to our website.
Jerry & Gayle Boren
800-587-1110 or 775-742-2523
To Contact Us for additional Information, please email  borengroup@msn.comSelling real estate is more than a career - it’s a way of life.

200 Thomas Drive, Zephyr Cove, Nevada... Home for Sales, Offered at $595,000.00

This is a wonderful family home where dreams become memories and or if you are looking for that just right investment property to vacation rental, this is it.

“Why Buy Lake Tahoe Now”

Having turned twenty-one at the lake… some 47 years ago, I feel I have the knowledge of history, trends, folk lore, etc. So contrary to public opinion Lake Tahoe was not formed by melting glaciers, but rather by a group of friends and me with garden hoses at Zephyr Cove, Nevada, many moons ago.

Lake Tahoe has under gone many changes over the years and with the inception of TRPA - Tahoe Regional Planning Agency some years ago, the Tahoe basin - inside rim of the mountains surrounding Lake Tahoe, has gone from 21 percent to 13 percent private ownership. This created a supply and demand situation unparalleled in the United States. Its basic economics 1-A, less supply and an ever increasing demand should signal continual growth in prices over the years.

Enter our current economic debacle… I feel like Rip Van Winkle awakening from a bad four year dream. Not only have real estate prices slid to a 2003 level or earlier, but millions of dollars have been lost in equities. This is when the housing bubble burst and the slide began.

The Good News… people who thought they were shut out forever in Lake Tahoe real estate are now finding it within their means.

The savvy investor/buyer is not looking for a short term flip, but rather years of enjoyment for family, friends and future generations.

Where else can you find an area with so many attributes: world class skiing, 24 hour gaming & entertainment, golfing, boating, biking, hiking, etc. and the most beautiful alpine lake in the world.

Interest rates are lower than low. Inventory is plentiful including bank owned & short sales and most sellers are becoming realistic on their pricing.

Don’t miss this buying opportunity in a world class resort called Lake Tahoe. You will never see another chance like this.

Jerry Boren

Jerry & Gayle Boren Sold Over 188 Million in Lake Tahoe & Carson Valley Real Estate Since 2000

Jerry & Gayle Boren... selling real estate is more than a career - it’s a way of life.  


As one of the most consummate business couples to represent luxury properties, Jerry has sold real estate for more than 40 years & Gayle 15 years  – proving that longevity and unrivaled experience does pay off.

Testimonial... They put the transaction together because of their connections and vast knowledge of the business that proved to be truly invaluable.     William & Sherrie Millichap

We look forward to working with you.
 
Sincerely,
Jerry & Gayle Boren
 
Our philosophy: “When you make a genuine personal connection, you make a client, and friend, for life”.



Direct Toll Free 800-587-1110
Mobile 775-771-3088
Email jerrybboren@msn.com